Ultimate Direction

Ultimate Direction.
From running marathons to fastpacking

Ultimate Direction

Since 1985, UD has been developing hydration packs for (trail) running and other outdoor adventures. Thirty years later, UD is the market leader in the U.S. for (trail) running vests.

All UD products are designed by athletes, for athletes. Some of the world’s top (trail) runners are directly involved in the development of the packs. They spend extensive time testing each model, resulting in high-performance gear built for the most extreme conditions. UD was the first brand to launch a women-specific trail running vest — the Jenny Collection. In addition, UD also developed signature vests in collaboration with Scott Jurek and Anton Krupicka.

Ultimate Direction products

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