HB Sports becomes official distributor of CURREX in the Benelux
As of May 1, 2026, HB Sports will be the official distributor of CURREX in the Benelux. With this partnership, HB Sports further expands its portfolio with an innovative brand focusing on dynamic insoles for athletes.
Hamburg-based CURREX has been active in developing foot analysis systems and performance insoles for ten different sports for over 20 years. The brand holds a strong position within international sports retail and, since 2020, has distributed the best-selling insole within running retail in the United States. Led by managing director Dennis Voss, CURREX is focusing on further international growth, with the partnership with HB Sports as a distribution partner forming an important step in expanding into the Benelux.
“We are proud to add CURREX to our portfolio,” says Han Bruins, owner of HB Sports. “The brand aligns perfectly with our vision to support athletes with high-quality products. As a distribution partner, we want to be the ultimate link between premium brands and specialized retailers in the Benelux.”
Focus on the outdoor market
With this partnership, CURREX capitalizes on a broader market development, with the focus increasingly shifting toward other categories, particularly the outdoor market. This shift aligns closely with the focus of HB Sports, which specializes in the outdoor market with a strong offering in trail running, survival running, and various other outdoor activities. The existing structure in the cycling market will be maintained, with Niels Heuvelman remaining active as an agent.
Within the outdoor segment, HB Sports collaborates intensively with retailers to support and inspire athletes to stay active and optimize their outdoor experience. The addition of CURREX further strengthens this positioning with a specialized and scientifically backed product offering, where technology and data analysis play an increasingly important role in product development and advice.
Data-driven insights with the motionlab™
A key component of this is the motionlab™, which combines 3D foot scans, AI-driven video analysis, and pressure measurement during walking into a single data-driven system. Based on this, an individual movement profile is created that enables precise recommendations, ranging from the correct CURREX® insole to the optimal running shoe. In this way, the motionlab™ translates complex movement data into practical and actionable insights that contribute to better performance and a healthy, natural movement development.
Three profiles for every foot type
CURREX insoles are developed based on data from movement analysis and are continuously refined. They are available in three profiles (High, Medium, and Low) and designed to fit different foot types and movement patterns. In addition, CURREX offers sport-specific solutions for running, trail running, and hiking, among others. With these products, CURREX aims to support athletes in maintaining healthy movement and performing optimally, while simultaneously focusing on further growth through both existing and new retail partners.
About CURREX
CURREX GmbH is an innovation-driven company within sports retail. For over 20 years, the brand has been developing foot analysis systems and dynamic insoles for a wide range of sports. With a strong focus on functionality and performance, CURREX has grown into a leading player within the insole segment, with a strong position particularly in the US running market.
About HB Sports
HB Sports is a distributor of specialized sports brands within trail running and light hiking in the Benelux. With more than 10 years of experience in these markets, HB Sports offers services for both brands and retailers. The collection consists of brands that distinguish themselves through their unique style, innovative technologies, and sustainable materials. These products are distributed in the Benelux, Germany, and Austria, with HB Sports acting as the connecting link between premium brands and specialized retailers. From this role, HB Sports supports the growth of retailers in (trail) running and light hiking with reliable availability, strong brands, and deep local market knowledge.